Seven Local Stations Available via Satellite for the First Time Throughout the Market Area
EL SEGUNDO, Calif., Nov 11, 2009 (BUSINESS WIRE) --
DIRECTV, Inc., the
nation's No. 1 satellite TV

service, now offers local programming,
including three networks in HD, to customers in the Marquette, Mich.,
market area.
The channels, available to Marquette customers for the first time via
DIRECTV digital satellite, will include WBUP/ABC, WJMN/CBS and WLUC/NBC
- all in HD, and FOX, WBKP/CW, WNMU/PBS, WNMU2/PBS and WZMQ/MNT in
standard-definition.
With the launch of locals in Marquette, DIRECTV is rolling out a
special offer for customers who need to upgrade their equipment: the
first receiver is free and all additional receivers are only $49 along
with free standard professional installation. To upgrade, customers
should call 1-800-DIRECTV or visit directv.com.
With the launch of the Marquette market, DIRECTV will offer local
broadcast channels (both HD and standard-definition) in 155 markets,
representing more than 94 percent of U.S. TV households. Including
Marquette, DIRECTV will offer local HD channels in 136 markets or more
than 92 percent of U.S. TV households.
"We appreciate the leadership and support of Congressman Bart Stupak in
our effort to launch local channels in the Marquette market," said
Larry Hunter, DIRECTV president and CEO. "Local channels carry
essential programming and consumers depend on them for critical news
and weather information along with entertainment, and now for the first
time, they're available via DIRECTV with three networks in
crystal-clear HD."
To receive DIRECTV's local HD programming, customers must have an H20,
H21 or H23 receiver, or an HR20, HR21 or HR23 DIRECTV Plus HD-DVR, and
a Ka/Ku band dish. More information on programming package pricing and
receiving equipment is available at directv.com.
About DIRECTV
DIRECTV, Inc. (NASDAQ:DTV), the nation's No. 1 satellite television
service, presents the finest television experience available to more
than 18.4 million customers in the United States and is leading the HD
revolution with more than 130 HD channels - more quality HD channels
than any other television provider. Each day, DIRECTV subscribers enjoy
access to over 265 channels of 100% digital picture and sound,
exclusive programming, industry-leading customer satisfaction (which
has surpassed all national cable companies for nine years running) and
superior technologies that include advanced DVR and HD-DVR services and
the most state-of-the-art interactive sports packages available
anywhere. For the most up-to-date information on DIRECTV, please visit
directv.com.
SOURCE: DIRECTV, Inc.
DIRECTV, Inc.
Robert Mercer, 310-964-4683